Embroidery Design






The process of hand embroidery design

Based on your brief: design sketches, inspiration pictures, mood boards or historical references, our embroidery designer consult with you and discuss your requirements: the design, look and feel; the materials and techniques to be used, and your budget for the production before sketching a design swatch for your approval.

Once you approve the sketch, the design is traced by hand on butter paper and pinned so it can be transferred onto the fabric on the tambour. When beading laces, the design process usually happens directly on the tambour and no sketch is needed.

When the design has been transferred to fabric, the embroidery work can start. The designer works closely with a master embroidery artisan and sends you pictures of the process, adjusting techniques and materials based on your input until the design is just right.

Once the embroidery design, materials and techniques have been finalised, the design is expanded to fit the size of the final embroidery work: either in the shape of pattern pieces (for engineered embroidery), individual appliques (usually embroidered on tulle), or in a 1 meter length format (for embellished fabric lengths).


When you have approved the adjustment of the design to the actual size, the design is pinned for transfer and the production of the embroidery work can start. In India, the ready, pinned design in actual size is called a khakha and it can be used in future reorders of the same embroidery.

By their very nature, handmade embellishments are the antithesis of industrial, mass produced fashion and they fulfill the promise of endless customization and true luxury. Hand-embroidery techniques, such as tambour beading, goldwork, silk thread needlework and shading, fabric manipulations and applique require tremendous skill and take time. Therefore, they will always be a hallmark of luxury and high-end craftsmanship, executed by specialized and highly trained artisans in limited quantities. 

That being said, it is often possible to adjust design, techniques and materials to a client's budget at the beginning of the design process - thereby ensuring that the result is both beautiful and commercially viable.