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Hand Embroidery Services

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Quality sampling

Low minimum orders




Studio Non Sequitur offers embroidery design and production, pattern making and sampling services, low MOQ manufacturing of embellished fashion, bridal and occasion wear, Made-to measure dressmaking and tailoring, original embroidered and beaded fabrics and laces, monogramming and made to order embroidery services.

The studio is owned and run by Tushar Bhartiya, a fashion designer and experienced creative pattern maker from the National Institute of Fashion Technology (NIFT) Delhi.

We work with wedding and bridal designers, bridal boutique owners and buyers, fashion and costume designers, designers of children’s occasion wear as well as with private clients for couture embellished wedding gowns & dresses and interior decorators for commission pieces like embellished wall hangings, curtains etc.

Our embroidery department is staffed with experienced embroidery artisans who master a wide variety of hand embroidery techniques; tambour beading, fabric manipulation and lace applique, silk thread needle work and silk shading, whitework, cutwork, goldwork, zardosi etc.

We continuously develop new original embroidery techniques and combinations and work closely with clients to achieve high quality embellishment designs to match their aesthetics.

Our team of skilled sampling tailors are experts in handling delicate fabrics and embellished cuts, and they master the fine hand finishing techniques often required in sewing bespoke, bridal and occasion wear.

As member of the Ethical Fashion Forum, Studio Non Sequitur work to solid socially responsible and ethical standards, guided by respect for people and planet.







If you have a physical sample or a finished embroidery design, we can produce it for you. Just mail us with your requirements.

If not, we can develop the design with you.

Our strength is the skillful blend of tradition, creativity and fine craftsmanship that makes for contemporary embroidery work deeply rooted in the rich tradition of luxury embellishments. Our mission is to push the boundaries of this craft and its potential further and keep the skill of hand embroidery alive and relevant, both as an aesthetic expression and as a source of respect and quality livelihood for embroidery artisans.

Get in touch if you are looking for a reliable, quality conscious supplier who puts craftsmanship, good working conditions and fair wages for the embroidery artisans at the forefront.

Prices are subject to design, material cost and production time.

Our team of hand embroidery artisans are masters of both tambour beading, aari and needlework. They are skilled in creatively combining techniques from different embroidery traditions: from silk thread work, french knots and shading, goldwork, whitework, fabric manipulations, ribbon and cutwork to Indian zardosi, kantha etc. 


Engineered embroideries for fashion and bridal garments and accessories

Beaded bridal laces, appliques, embellished tulle and silk by meter

Embroideries for costumes and uniforms


Made-to-measure wedding gowns, occasion wear and accessories

Commissioned specialty pieces for exclusive interior decoration






The process of hand embroidery design

Based on your brief: design sketches, inspiration pictures, mood boards or historical references, our embroidery designer consult with you and discuss your requirements: the design, look and feel; the materials and techniques to be used, and your budget for the production before sketching a design swatch for your approval.

Once you approve the sketch, the design is traced by hand on butter paper and pinned so it can be transferred onto the fabric on the tambour. When beading laces, the design process usually happens directly on the tambour and no sketch is needed.

When the design has been transferred to fabric, the embroidery work can start. The designer works closely with a master embroidery artisan and sends you pictures of the process, adjusting techniques and materials based on your input until the design is just right.

Once the embroidery design, materials and techniques have been finalised, the design is expanded to fit the size of the final embroidery work: either in the shape of pattern pieces (for engineered embroidery), individual appliques (usually embroidered on tulle), or in a 1 meter length format (for embellished fabric lengths).


When you have approved the adjustment of the design to the actual size, the design is pinned for transfer and the production of the embroidery work can start. In India, the ready, pinned design in actual size is called a khakha and it can be used in future reorders of the same embroidery.

By their very nature, handmade embellishments are the antithesis of industrial, mass produced fashion and they fulfill the promise of endless customization and true luxury. Hand-embroidery techniques, such as tambour beading, goldwork, silk thread needlework and shading, fabric manipulations and applique require tremendous skill and take time. Therefore, they will always be a hallmark of luxury and high-end craftsmanship, executed by specialized and highly trained artisans in limited quantities. 

That being said, it is often possible to adjust design, techniques and materials to a client's budget at the beginning of the design process - thereby ensuring that the result is both beautiful and commercially viable.








We offer the following sampling services:



First samples

Sales samples

Production samples 







We offer small production runs of embellished, fashion and bridal garments & accessories.

If production orders are placed after a sampling order, we accept minimums as low as 5-10 pieces per style, depending on the design.

Get in touch, if you are looking for socially responsible, quality manufacturing in low MOQ's.



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New Delhi, INDIA

Studio Non Sequitur

+91-9999275366 ~ +91-8860736295

You will hear from us within 12 hours.